Success Stories
Journey Personalization: Activator Shifts from Decline to Dominance through Value-Based Marketing, Sales, and Service
“We needed to quickly update our positioning strategy based on a new product launch. We also needed this strategy to be implemented consistently across marketing, demand gen, sales, and service. Winalytics brought considerable expertise to build and then...
Revenue Optimization: Anchoring on Value Drives Velocity in Every Phase of the Buyer Journey for HMI
“Deals are won and lost in the margins. Winalytics helped us get to that next level of buyer personalization in each deal. In practical terms, that meant higher quality meeting preparation, discovery and qualification on each deal. Achieving this next level of...
Sales Personalization: CeriFi Sales Team’s Commits to Next Level Positioning and Continuous Learning
“Everyone is evolving and consistently getting better thanks to the shared sales playbooks and field learning sessions that help to capture team best practices… If others set up their follow-up training the same way, I guarantee that their reps would get something out...
From Product to Buyer Personalization: Alignment Across Marketing, Sales, and Customer Success Drives 23% Revenue Growth at SchoolStatus
“Without having a common playbook, it was going to take us a long time to figure out how to unify the teams. We were pretty fragmented in our messaging across Marketing, Sales, and Customer Success. It was hurting our net new and cross-sell revenue growth.”Engagement...
Revolutionizing Revenue: How BESLER’s Strategic Sales Transformation Led to its Best Sales Year in a Decade
"Once you have the foundation of a shared sales playbook, now your work on deal strategy gets a lot more pinpointed. Each deal is a little bit different, but if you have built strong skills around your foundational plays, your team has the fluency to rapidly...
Digital Demand Gen: NECI’s Impressive Growth Gains from building a New Digital Demand Generation Team
“We exceeded expectations for 2022. It was about building out the sales process and new demand gen capabilities. Without Winalytics’ expertise and support, we would still be in a trial and error mode. It might have taken us a couple of years to figure it out on our...
Unprecedented Sales Quarters: NovoEd Achieves Its Top Two Quarters with Enterprise Marketing to Sales Alignment
“Our sales growth challenges were not squarely in sales or marketing, but sat in between. We needed to establish a stronger enterprise positioning and a shared language across marketing and sales for our key use cases. Then, we had to train an experienced sales team...
From Freemium to Phenomenal: How Hypothesis Achieved 70% CAGR and 90%+ Renewals by Personalizing Value
“Our partnership with Winalytics helped us develop a repeatable revenue model across the entire buyer and customer journey – from developing strategies to convert existing freemium users into paying customers to build an outbound demand generation process to new...
Tapping into Economic Buyers: How Knack Shifted Buyer Messaging to Bump Deal Values and Sales Growth
“We saw the Winalytics partnerships as a way to point ourselves toward a $10M annual run rate. With their help, we built out our value proposition, shifted to engage senior leaders, and increased our deal values, while also building processes and playbooks to scale.”...
Driving Rapid Account Expansion: How Persona-Based ABM Playbooks Goosed Parsable’s SQL Pipeline
"Our Winalytics partnership made value-driven prospecting, selling, and account expansion a reality. The first shift was from a focus on our product to a focus on how our product drives value for individual buyers, and for enterprise as a whole. Then we built...
Revitalized Sales Strategies: How Ascend Learning Used Value-Based Selling to Break Through in a Commodity Market
"We were facing the challenge of bringing five different sales teams into a single organization while also managing our way through a global pandemic. We partnered with Winalytics to implement their revenue acceleration framework and achieved record setting...
Elevating Land and Expand: How Burning Glass’s Successful “Land and Expand” Strategy Led to Remarkable Sales Growth
"You can’t eat a whole elephant in one bite. Start with what needs to be solved right now without losing sight of expansion opportunities. Winalytics helped us develop this idea into an intentional ‘land and expand’ strategy that helped accelerate both...
New Sales Conversations: True Fit’s Shift from Product-Focused to Value-Based Selling Leads to 85% Sales Growth
"Our work with Winalytics sharpened our sales positioning and execution to focus on a specific buyer business problem. Before, we focused too much on our own product and product innovation rather than on understanding how to make our buyers and customers more...
Transforming GTM: How Ready Education Achieved Record Q1 Results with Value-Based Sales and Customer Success
"Our work with Winalytics shifted the mentality of our whole go-to-market team. The old focus had been ‘getting to a product demo.’ The new focus for sales and customer success conversations is to understand how our product can make our buyers and customers more...
Transforming Sales Strategies: Mursion Doubles Sales 3 Years in a Row via Enhanced Qualification and Value-Based Selling
"We were in the process of building a ‘cookbook’ to sharpen our sales conversations and scale our sales team. Winalytics brought dedicated focus and expertise to dramatically accelerate this process." Engagement Highlights Shifted team from selling a...
Strategic Prospecting: Torchlight Succeeds by Moving from “Spray and Pray” Emails to Prospecting as a Trusted Advisor
“Winalytics moved us from a spray and pray model of prospecting under an old sales approach to a focus on positioning our buyer outcomes, disciplined agile prospecting and consistent 1st call execution.” Engagement Highlights Moved team from “spray and pray”...
Buyers First: Mainstay’s Shift from Product Pitching to Selling into Buyer Value Leads to a Tripling of Sales Revenue
"We had a market leading AI-product but were not consistently bringing our unique value into sales conversations nor qualifying prospects around their critical goals. Winalytics helped us transform our sales approach to bring greater consistency and discipline in...
Building Team Strength: DealerRater’s Sustains Value-Based Selling with Targeted Skills Coaching
"I’d had experience with “one and done” training that led to excitement but no impact. Winalytics helped us build manager and individual seller skills around a high-impact, repeatable sales approach." Engagement Highlights Raised average sales bookings per rep...
Consistent Sales Coaching: Lexmark Leverages Sales Coaching to Shift its Team to Towards a Trusted Advisor Model
"Our sales coaching had been inconsistent and ad hoc. Winalytics helped us build a consistent cadence of coaching across the sales organization from individual sellers to frontline managers to vertical leadership." Engagement Highlights Co-developed value...
Moving to Value-Based Selling: How Credo Reference’s Shift to Value-Based Selling Teamwide Led to a Growth Shift
"Winalytics allowed us to build broad sales team strength, making almost all of our sellers consistent producers and creating more sales revenue predictability." Engagement Highlights Year over year growth in individual seller revenue productivity averaged 25%...
Aligning to Segment Value: Plus Delta’s Versions its Value Prop by Segment to Achieve 40% Growth for 5 years.
"Winalytics helped us to move from initial market success with elite liberal arts and Jesuit universities to broader success with research universities and medical fundraising teams through disciplined deal testing that made it possible to align our sales...