Engagement Highlights – Supported 23% year-over-year growth from $40M+ revenue base – Invested ~$125k to secure ~ $3M in 2023 incremental sales revenue – Developed buyer personalization playbooks to foster positioning alignment across the marketing,

Engagement Highlights – Integrated five different sales teams into a single, high-performing sales organization – Shifted from a product-driven to a value-driven selling approach to differentiate from competitors, increase cross-selling across product lines and deepen

Engagement Highlights – Shifted the go-to-market team from a focus on leading with product to a focus on anchoring on buyer-defined goals and impacts – Seven months into partnership, Ready Education had its best Q1

Engagement Highlights – Developed a value driven messaging and a buyer qualification framework focused on the critical goals that support deal closes – Improved 1st call to closed won conversion from 10% to 18.7% through

Engagement Highlights – Accelerated the ‘land’ motion for initial sales by getting prospects to clarify phase one, phase two, and phase three priorities – Accelerated the ‘expand’ motion by elevating customer success conversations to a

Engagement Highlights – ABC Fitness partnered with Winalytics to strengthen demand in SMB and mid-market gym segments. – The team refined value propositions, buyer maps, and customer stories by segment. – Messaging became more relevant,

Engagement Highlights – Verana Health shifted from broad data-led messaging to a buyer-centric approach. – The team tailored stories and content by role, use case, and buyer goal. – Sales and marketing alignment made real-world

Engagement Highlights – Crafted a personalized value playbook linking persona-based approaches to an encompassing enterprise platform value proposition. – Achieved a 50% expansion pipeline increase, adding $1M value in 90 days through targeted strategies. –

Engagement Highlights – Co-developed value-driven sales playbook and shared coaching approach across a team of 10 regional managers and 75 front-line sellers – Accelerated adoption of a “trust advisor” sales approach across the entire Government