Revenue Acceleration By Anchoring on Buyer Goals

We co-develop, test, and enable your best go-to-market strategy across sales, marketing, and success

Value
Pathways

Your unique embedded in guiding buyer-facing interactions across your entire revenue organization

One Revenue Organization

Turn your sales, marketing, and success teams into one high-performing revenue organization

Value Pathways & Revenue Outcomes

Winalytics helps clients accelerate revenue growth with a go-to-market framework called value pathways that anchors every single buyer interaction on buyer goals first, product second.

Value pathways create an overarching approach to buyer value creation that can be embedded in your sales, marketing, and customer playbooks. Starting with buyers goals, rather than your product, leads to higher quality execution within and across each of your three revenue teams.

Committing value pathways that put buyer goals first, product second at each step of the buyer journey leads to four desirable revenue outcomes.

  • More quality new opportunities by engaging new buyers with insights not product pitches
  • More won opportunities by starting and ending every buyer conversation on goals and payoffs
  • Higher account values by reducing discounting and shortening the time upsell expansions
  • Faster segment growth by selling forward peer success and goal achievement

What Our Clients Say

Insights

Building AI Solutions for Marketing and Sales Alignment

Building AI Solutions for Marketing and Sales Alignment

AI is reshaping how marketing and sales teams work together, but the real opportunity lies in how we build and experiment with these tools before moving to full execution. This is the perspective of Agnes O'Connell, who describes herself as being “in builder mode...

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A Homepage Strategy That Leads with Value, Not Product

A Homepage Strategy That Leads with Value, Not Product

Most B2B company homepages make this mistake: they start with features, not buyer relevance. Xoxoday flips that script.Xoxoday is a global leader in rewards, incentives, and engagement infrastructure, working with over 5,000 enterprises across 175+ countries. What...

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AI and Your Buyer’s Hypothesis of Need

AI and Your Buyer’s Hypothesis of Need

The next wave of revenue performance gains will come from using to target and personalize engagement around a clear hypothesis of need. A buyer hypothesis of need is the link between a problem your buyer is trying to solve and the value your product delivers. The...

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