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Grow Revenue Faster by Making the Shift from product-driven selling to authentic conversations

The single fastest way to accelerate your revenue is to shift from product-driven selling to authentic conversations focused on buyer-defined success.

  • Your challenge is that most training and enablement is stuck in an old product-driven model. The even bigger challenge is changing the product-driven mindset.
  • Your solution is The Revenue Acceleration Playbook Masterclass with sales and marketing expert Brent Keltner.

The Revenue Acceleration Playbook Masterclass

In 8 weeks, help your sales and go-to-market team start to build the mindset and skills needed to succeed in the new buyer environment.

  • Weeks 1 to 3: Read the book and learn about a new approach through 20+ successful company stories.
  • Week 4: All-GTM team kick-off and receive self-reflection questions and mindset self-assessment.
  • Weeks 5 to 7: Collaborative sessions with prospecting, sales and customer success on the shared journey to a new mindset.
  • Week 8: All-GTM team presentation and discussion.
Sign Your Team Up for the Masterclass Today

Praise for The Revenue Acceleration Playbook

“In the hundreds of business books I’ve read, I’ve never seen a concept as simple and powerful as the playbook approach to revenue growth.”

David Meerman Scott

Business growth strategist, entrepreneur, and author of twelve books, including the Wall Street Journal bestseller Fanocracy
“Sales is way more than simply talking up your products. The Revenue Acceleration Playbook shows you how to lead from a customer-value perspective instead, so you can scale your business.”

Verne Harnish

Founder Entrepreneurs’ Organization (EO) and best-selling author of Scaling Up (Rockefeller Habits 2.0)
The ideas in The Revenue Acceleration Playbook will change the mentality of your go-to-market team. Rather than ‘getting the product demo,’ the focus will be on making your buyers and customers more successful. That shift will unlock your team’s full growth potential.

Gary Fortier

CEO, Ready Education
“The Revenue Acceleration Playbook is filled with practical strategies to have intelligent, authentic conversations with buyers. The result? Unprecedented sales growth.”

Jill Konrath

author of SNAP Selling & More Sales Less Time
“Top producers need strong situational awareness. Playbooks break down each buyer interaction into digestible “plays” that can be trained and reinforced. It is a powerful approach to sales acceleration.”

Russ Jackson

VP of Growth Sales, NECI
“Anchor on buyer value early and often. That single lesson from The Revenue Acceleration Playbook will fundamentally change how you approach buyer conversations and pricing conversations. It can help optimize profitability and drive higher buyer satisfaction during final negotiations.”

Deric Peterson

VP of Commercial Sales, Verisk
Sales can feel harder today than going to Mars. The Revenue Acceleration Playbook guides you through transforming your go-to-market team around a trusted advisor model and helps build breakout growth.”

Mark Guthrie

Chief Growth Officer, Mutualink
Digital transformation for an energy, transportation or manufacturing company is hard. This book dramatically increases a vendor’s chances of success. Align the shop floor to the executive suite on a shared idea of value and measure, measure, measure to prove tangible results.”

Raj Atluru

Founder & Managing Director, Activate Capital

The Revenue Acceleration Playbook Masterclass

Sign Your Team Up Today

About the Author

When I started my career as a revenue leader, after 10 years as an academic at Stanford and the RAND Corporation, I turned to my friends in business for help. I needed to find resources on go-to-market strategy, market positioning, and sales execution. The resources they shared were all about the product – positioning, pricing, promoting and selling a product or service. I remember thinking – “This product-oriented selling really does not work for me. What about the customer and what they care most about?” So, I went back to how I as an academic led qualitative interviews with business leaders – always start with what is in it for them, always recap and speak to their areas of value, always confirm next steps. In applying these simple principle to revenue leadership, I invented the authentic buyer journey and a created a better approach to growth.