Brent Keltner, Ph.D.

President   

Brent Keltner, Ph.D. is founder and President of Winalytics LLC and author of The Revenue Acceleration Playbook.  Brent created Winalytics method to help clients reach their top growth potential by shifting from product driven selling to value-driven go-to-market strategies.

Brent brings to the role more than a decade of experience as a revenue leader in enterprise to early stage companies and ten years as a Ph.D. social scientist at Stanford and the RAND Corporation.  Brent’s clients have included Ascend Learning, Credo Reference, DealerRater, Lexmark, Mursion, Ready Education, True Fit, and Verisk Analytics.

Kevin Holland

Vice President & Engagement Leader   

Kevin is an engagement leader and Vice President of Winalytics, as well as the author of many many dad jokes, much to the chagrin of his children. Kevin has spent the majority of his career working at the intersection of learning, transformation and technology and has led both Sales and Service Delivery teams.

Kevin brings to the role more than 25 years in sales and leadership in IT, professional services, contract manufacturing and SaaS with a specific focus in HR and Learning technologies. His experience includes roles at TEKsystems Global Services, Kaplan Professional, Mursion and Jellyvision. Kevin’s clients have included NECI, SEAM Group, Parsable, NovoEd, and Connatix.

Rebecca Schuette 

SVP of Marketing & Engagement Leader  

Rebecca is an engagement leader and the SVP of Marketing at Winalytics, where she helps our clients with go-to-market strategy and value-based positioning to accelerate growth. With 25 years of experience in marketing and advertising, Rebecca is a revenue-focused marketer who believes that sales and marketing alignment is critical to driving growth.

Prior to Winalytics, Rebecca led marketing teams at multiple VC-backed startups and scaleups, where she doubled ARR in 18 months and helped a team successfully pivot from a direct to channel sales strategy leading to 100% growth year over year. Previously, she oversaw advertising campaigns for major brands like Volkswagen of America and GMC.

Emily Trask

Content Marketing Manager   

Emily works with the Winalytics team to plan, develop, and implement the company’s customer-focused content and social media strategy. She also helps Winalytics clients to align their content marketing with their marketing and sales strategies.

Emily has extensive content marketing experience from work across multiple industries, as well as with non-profit organizations. She’s managed a wide array of B2B and B2C content marketing programs to increase web traffic and leads, and improve overall customer engagement. Emily is passionate about consistently creating relevant, engaging content that educates, entertains, or informs.

Steve Brown

Fractional Sales Director   

Steve leads many of Winalytics Repeatable Revenue engagements partnering with CEOs and early revenue teams. His work focuses on accelerating 1st meetings and deal flow while identifying the fastest path to find, progress, and close more best buyers. Before joining Winalytics, Steve was a growth stage revenue leader with responsibilities for both sales and marketing at companies including Eduventures, Academica Group and Jump Off Campus. Steve’s direct clients have included NimblyWise, Plus Delta Partners, Pragya Technologies, the Solution Design Group, and Verificient Technologies.

Yan Gonzalez

Lead-Generation Specialist   

Yan is responsible for developing and executing lead-generation campaigns for the company and its clients. In addition, she focuses on interacting with the digital community on LinkedIn, nurturing target audiences, and engaging with them.

Yan has gained her communication and marketing experience from working with entrepreneurs and companies in higher education, NGOs, and food security. She has worked on implementing strategies through email marketing and social media to create digital communities.

Juan Romero Wyler

Lead Creative & Graphic Designer    

Juan Carlos is a creative strategist and graphic designer leading branding and graphic digital content development at Winalytics. His work focuses on combining visual storytelling with strategic design to create compelling assets that enhance engagement and strengthen brand identity across various industries. 

Passionate about innovation, Juan Carlos is constantly exploring new ways to integrate artificial intelligence into design and creative workflows. He believes in leveraging AI to optimize efficiency, enhance creativity, and push the boundaries of visual communication. As Lead Creative & Graphic Designer at Winalytics, he focuses on crafting compelling visual assets that align with strategic goals and elevate brand presence.

Rigoberto G. Gomez

AI & Content Specialist    

Rigoberto is a content creator at Winalytics, specializing in social media and training content. He combines video production, prompt engineering, and editorial expertise to craft targeted, high-impact content for diverse platforms.

With a keen eye for analytics-driven content optimization, Rigoberto ensures that every piece is both engaging and strategically aligned with audience needs. His work bridges creativity and data, leveraging AI-driven prompt design to enhance content performance.