Masterclass & GTM Assessment

The Revenue Acceleration Playbook Masterclass and Guided Assessment is an easy, high-value way to take your team to the next level of performance.

Your sales and go-to-market teams will identify key strengths and gaps to accelerating revenue by moving from product-driven selling to personalizing value to each buyer’s and customer’s goals, role, and market segment.

The Revenue Acceleration Playbook Masterclass

In 5 hours over 5 weeks, help your sales and go-to-market team build the mindset and skills for a new buyer environment.

  • Kickoff on product-driven selling vs. authentic conversations for all Go-to-Market teams.
  • Team-Level Sessions for self-assessment and team dialogue.
  • All GTM Team Wrap Up to identify top GTM strategy adjustments.

The Guided GTM Assessment

Your team identifies its next steps toward becoming world-class through:

  • GTM Team Dialogue on strengths and gaps in buyer personalization.
  • GTM Team Survey to rank order and prioritize adjustments.
  • External GTM Benchmarking to validate the team assessment.

The Results

“Changed the mindset of our entire sales and go-to-market team.”

Gary Fortier

Chief Executive Officer, Ready Education

“I’ve never seen an approach as simple and powerful to revenue growth.”

David Meerman Scott

Business growth strategist, Best-selling author of 12 books

Masterclass and GTM Assessment

based on The Revenue Acceleration Playbook

Praise for The Revenue Acceleration Playbook

About the Author

When I started my career as a revenue leader, after 10 years as an academic at Stanford and the RAND Corporation, I turned to my friends in business for help. I needed to find resources on go-to-market strategy, market positioning, and sales execution. The resources they shared were all about the product – positioning, pricing, promoting and selling a product or service. I remember thinking – “This product-oriented selling really does not work for me. What about the customer and what they care most about?” So, I went back to how I as an academic led qualitative interviews with business leaders – always start with what is in it for them, always recap and speak to their areas of value, always confirm next steps. In applying these simple principle to revenue leadership, I invented the authentic buyer journey and a created a better approach to growth.