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Masterclass & GTM Assessment

The Revenue Acceleration Playbook Masterclass and Guided Assessment is an easy, high-value way to take your team to the next level of performance.

Your sales and go-to-market teams will identify key strengths and gaps to accelerating revenue by moving from product-driven selling to personalizing value to each buyer’s and customer’s goals, role, and market segment.

The Revenue Acceleration Playbook Masterclass

In 5 hours over 5 weeks, help your sales and go-to-market team build the mindset and skills for a new buyer environment.

  • Kickoff on product-driven selling vs. authentic conversations for all Go-to-Market teams.
  • Team-Level Sessions for self-assessment and team dialogue.
  • All GTM Team Wrap Up to identify top GTM strategy adjustments.
Learn More About Our Masterclass

The Guided GTM Assessment

Your team identifies its next steps toward becoming world-class through:

  • GTM Team Dialogue on strengths and gaps in buyer personalization.
  • GTM Team Survey to rank order and prioritize adjustments.
  • External GTM Benchmarking to validate the team assessment.
Learn More About Our GTM Assessment

The Results

“Changed the mindset of our entire sales and go-to-market team.”

Gary Fortier

Chief Executive Officer, Ready Education

“I’ve never seen an approach as simple and powerful to revenue growth.”

David Meerman Scott

Business growth strategist, Best-selling author of 12 books

Masterclass and GTM Assessment

based on The Revenue Acceleration Playbook

Learn More & Sign Up Your Team

Praise for The Revenue Acceleration Playbook

“In the hundreds of business books I’ve read, I’ve never seen a concept as simple and powerful as the playbook approach to revenue growth.”

David Meerman Scott

Business growth strategist, entrepreneur, and author of twelve books, including the Wall Street Journal bestseller Fanocracy
“Sales is way more than simply talking up your products. The Revenue Acceleration Playbook shows you how to lead from a customer-value perspective instead, so you can scale your business.”

Verne Harnish

Founder Entrepreneurs’ Organization (EO) and best-selling author of Scaling Up (Rockefeller Habits 2.0)
The ideas in The Revenue Acceleration Playbook will change the mentality of your go-to-market team. Rather than ‘getting the product demo,’ the focus will be on making your buyers and customers more successful. That shift will unlock your team’s full growth potential.

Gary Fortier

CEO, Ready Education
“The Revenue Acceleration Playbook is filled with practical strategies to have intelligent, authentic conversations with buyers. The result? Unprecedented sales growth.”

Jill Konrath

author of SNAP Selling & More Sales Less Time
“Top producers need strong situational awareness. Playbooks break down each buyer interaction into digestible “plays” that can be trained and reinforced. It is a powerful approach to sales acceleration.”

Russ Jackson

VP of Growth Sales, NECI
“Anchor on buyer value early and often. That single lesson from The Revenue Acceleration Playbook will fundamentally change how you approach buyer conversations and pricing conversations. It can help optimize profitability and drive higher buyer satisfaction during final negotiations.”

Deric Peterson

VP of Commercial Sales, Verisk
Sales can feel harder today than going to Mars. The Revenue Acceleration Playbook guides you through transforming your go-to-market team around a trusted advisor model and helps build breakout growth.”

Mark Guthrie

Chief Growth Officer, Mutualink
Digital transformation for an energy, transportation or manufacturing company is hard. This book dramatically increases a vendor’s chances of success. Align the shop floor to the executive suite on a shared idea of value and measure, measure, measure to prove tangible results.”

Raj Atluru

Founder & Managing Director, Activate Capital

About the Author

When I started my career as a revenue leader, after 10 years as an academic at Stanford and the RAND Corporation, I turned to my friends in business for help. I needed to find resources on go-to-market strategy, market positioning, and sales execution. The resources they shared were all about the product – positioning, pricing, promoting and selling a product or service. I remember thinking – “This product-oriented selling really does not work for me. What about the customer and what they care most about?” So, I went back to how I as an academic led qualitative interviews with business leaders – always start with what is in it for them, always recap and speak to their areas of value, always confirm next steps. In applying these simple principle to revenue leadership, I invented the authentic buyer journey and a created a better approach to growth.