- Successful launch into US market for Canadian higher ed consultancy
- 52 new customer contracts and $2M in revenue in just about three years
- Developed market footprint in research university, private master’s university, and liberal arts segments
Academica Group is the leading enrollment management consultancy for higher education in Canada. The company had a two decade history of helping Canadian institutions with their enrollment research, positioning strategy, program research and new program launches. Despite the strengths of its product offering and customer proof points, the company had not been able to build any presence in the much larger US higher education market.
Academica Group contracted with one of Winalytics current principals to develop and execute a U.S. market entry strategy. The engagement started with developing a positioning strategy, sales messaging, a website and marketing collateral localized to the U.S. market. The engagement also involved recruiting a small team of sellers, selecting target market segments, building and executing sales and marketing campaigns. Over a nearly three year period the team continued to develop and deepen the success of the launch into the U.S. higher ed market.
The results of the engagement were immediate and dramatic. During the just under three year period of the engagement, the Winalytics principal and team were able to secure 52 new customer contracts in the U.S. or the equivalent of about US $2 million in revenue. The team had success building a footprint of customers among the research university set, including schools in the Big 10, SCC, and ACC, as well as liberal arts and private master’s universities clients.