With the buyer journey now 70% digital, B2B companies need to offer self-directed discovery to speed decision-making.
Modern B2B buyers prefer to explore solutions on their own terms. They want content that speaks directly to their goals — and tools that help them make decisions independently. That’s why personalization isn’t just a nice-to-have; it’s a key part of building buyer trust.
Bloomreach, a leading digital experience platform, understands this shift and delivers a website experience designed for today’s self-directed buyer.
With intuitive navigation, personalized content, and interactive tools that allow users to validate solutions on their own, Bloomreach turns its website into a powerful engine for demand and conversion.
Bloomreach’s website is designed for fast, intuitive navigation, helping buyers quickly find what matters most. Under the Solutions tab on the homepage, visitors can select their path by market segment, ensuring they access relevant content with ease.
At every stage of the journey, Bloomreach delivers specific content. Top-of-funnel visitors can explore blogs, infographics, and testimonial snippets. Mid-funnel visitors get access to toolkits, checklists, and interactive diagnostics. At the bottom of the funnel, full case studies and eBooks provide the depth and proof needed to support confident purchasing decisions.
Whether someone is exploring or evaluating, Bloomreach’s personalization strategy ensures that content is relevant, engaging, and easy to act on, all without forcing a sales conversation too early.
Some of Bloomreach’s most powerful personalization tools are its calculators. Found under the Resource section, these self-solutioning tools allow visitors to input their own data and make direct comparisons.
For example, the A/B Test Significance Calculator is a powerful yet simple diagnostic resource that allows users to plug in their test data and instantly understand whether their A/B test results are statistically significant.
What sets this tool apart is its ease of use and clean visual design. Users simply enter the number of visitors and conversions for both variant A and variant B.
The calculator then immediately displays whether the results are statistically valid — no data science background needed. With large, clear input fields and a modern layout, it’s accessible for marketers, product managers, and growth teams alike.
This kind of tool not only builds credibility for Bloomreach but also gives potential buyers a direct experience of the platform’s value. It’s personalization in action: giving the user control, insight, and confidence at exactly the right moment.
Bloomreach’s approach to personalization goes beyond messaging — it’s embedded in the structure, flow, and functionality of its entire website. By combining intuitive content paths with powerful, easy-to-use self-solutioning tools, Bloomreach helps buyers help themselves.