Delivering personalized website experiences is essential for engaging potential clients in the competitive world of B2B marketing.

Demandbase offers a model for tailoring websites to meet buyer’s unique needs. By leveraging account intelligence and AI-driven insights, Demandbase ensures that each website visitor has a meaningful and relevant experience.

Demandbase is an account-based go-to-market platform for B2B enterprises. The company’s website effectively captures visitors’ attention in several ways.

Here are three key strategies Demandbase is using to personalizing its audiences:

1. Information by Role, Goal and Segment

Demandbase prominently displays numerical, brand-promise outcomes to convey its value efficiently to all potential buyers. After introducing the platform, Demandbase’s homepage offers concise explanations tailored to four key buyer roles: sales, marketing, customer success, and revenue operations.

For more in-depth information, the “Solutions” tab provides a structured menu, enabling users to navigate content by role, goal, or market segment with just one click to get to targeted messaging and content for 5 key industrial verticals and 6 main use cases.  

2. Real-Time Engagement with Personalized Chat

Demandbase integrates AI-powered chatbots that provide real-time interactions tailored to each visitor. These bots serve as virtual assistants, qualifying leads, answering questions, and offering resources that address user concerns.

The chatbot’s intelligence extends to recognizing a visitor’s account and delivering contextual responses based on their industry or previous interactions.

This feature is invaluable for sales teams. It accelerates the lead qualification process while ensuring potential clients receive immediate, relevant assistance.

3. Interactive Content and Self-Assessment Tools

Demandbase offers a suite of interactive tools designed to engage users and provide personalized insights into how their solutions can drive business growth.

One standout tool is the Revenue Impact Calculator. This user-friendly calculator allows businesses to input their current pipeline metrics and receive an estimate of the potential uplift they can expect by implementing Demandbase’s solutions. This assists companies in justifying technology investments by providing tangible data to support decision-making.

Another valuable resource is the Advertising Planning Calculator. This tool aids lead-generation teams in maximizing their advertising budgets by developing effective go-to-market strategies. By inputting several parameters, users can assess how to allocate their ad spend efficiently to achieve optimal results.

These three personalization strategies allow Demandbase to connect more effectively with its target audiences.  This approach optimizes the customer experience while also driving growth and success by building alignment between marketing and sales teams.