If you focus on making your buyer more successful, you will be more successful.
Listen to Brent and Jay Tinkler discuss buyer success statements on The Remarkable Project podcast.
Your customers don’t want to know about your product, they want to know how your product can make them more successful – so start there.
The whole purpose of your buyer and customer conversations should be to help them to see a more successful future.
Your whole go-to market journey, from prospecting to sales, closing and expansion, should keep your buyers’ and customers’ success as the end goal.
In addition to helping your customers, this approach will enable you to:
💡 Make more money.
💡 Enjoy your work more.
💡 Have much more interesting conversations.
It’s a win-win all around!