Success Stories
Engagement Highlights – Developed a value playbook to connect persona-based use cases to an enterprise-wide platform value proposition – Increased expansion pipeline by $1M in 90 days, a 50% improvement – Accelerated time-to-productivity for 2
Engagement Highlights – Integrated five different sales teams into a single, high-performing sales organization – Shifted from a product-driven to a value-driven selling approach to differentiate from competitors, increase cross-selling across product lines and deepen
Engagement Highlights – Shifted team from selling a transformational product to qualifying buyers around critical training goals and mapping product to these critical goals – Helped sales team surpass a budget goal of doubling sales
Engagement Highlights – Developed a value driven messaging and a buyer qualification framework focused on the critical goals that support deal closes – Improved 1st call to closed won conversion from 10% to 18.7% through
Engagement Highlights – Strengthened go-to-market execution while expanding through acquisitions. – Clarified value messaging across a broader product suite. – Built role-specific playbooks for sales and account teams. – Delivered targeted training to improve execution
Engagement Highlights – ABC Fitness partnered with Winalytics to strengthen demand in SMB and mid-market gym segments. – The team refined value propositions, buyer maps, and customer stories by segment. – Messaging became more relevant,