Engagement Highlights – Developed a new positioning strategy to support an elevated product shift focused on customer data platforms and multi-channel marketing. – Developed sales, demand generation, and account management playbooks to help each revenue

Engagement Highlights – Moved team from “spray and pray” email blasts to disciplined prospecting with agile campaigns focusing on a single message, buyer role, segment – Increased number of monthly 1st calls by 61% in

Engagement Highlights – Developed a value playbook to connect persona-based use cases to an enterprise-wide platform value proposition – Increased expansion pipeline by $1M in 90 days, a 50% improvement – Accelerated time-to-productivity for 2

Engagement Highlights – Credo wanted to drive growth by shifting to a consultative selling approach – Discovery call conversion went from 27.5% to 35% – Forecast accuracy on late stage pipeline went from 39% to

Engagement Highlights – Supported best two sales quarters in company history within six months of engagement – Bridged Sales and Marketing to establish an enterprise positioning playbook across four different business use cases (leadership, onboarding,

Engagement Highlights – Shifted team from selling a transformational product to qualifying buyers around critical training goals and mapping product to these critical goals – Helped sales team surpass a budget goal of doubling sales

Engagement Highlights – Successful integration of 40 sales team members from 5 diverse sales teams around a common positioning framework and shared sales strategy and process – Regular one-on-one meetings and a skills coaching program

Engagement Highlights – Strengthened sales process and qualification across the team. – Shifted sales team from a culture of “feature dumping” to “selling on fit” – Raised average sales bookings per rep by 15% in

Engagement Highlights – Developed a consultative selling process and playbooks that empowered the sales team to engage in strategic, value-based conversations that were tailored to each client – Implemented playbook-based training to equip the sales