The buying journey now is mostly digital. Buyers are often 70% of the way through their evaluation before they engage sales. B2B Buying Groups typically number at least 7 people. This group will have consumed

Stories sell! If you do not have customer stories personalized to your main buyer segments, it will block your growth. This is growth blocker #2 that my colleague Eric Rudolf and I identified in our

There is a “content tsunami” out there. Don’t be part of it. Personalize content to buyer value. Somewhere between 60% to 90% of marketing-generated content never gets used by sales or customer success teams. There’s

Getting to $1M in revenue is a major milestone. Less than 1 in 20 companies (just 5%) ever achieve the product market fit and market presence to reach this revenue threshold. But scaling from $1M

Getting to $1M in revenue is a major milestone. Less than 1 in 20 companies (just 5%) ever achieve the product market fit and market presence to reach this revenue threshold. But scaling from $1M

Stop the insanity. It is time to rethink lead generation. We have all read the headlines: 80% of B2B Sales Interactions Between Suppliers and Buyers Will Occur in Digital Channels by 2025 B2B buyers are

“Everyone is evolving and consistently getting better thanks to the playbooks developed with Winalytics,” explains Karen Hundley, VP of Legal Partnerships at CeriFi, a prominent player in the professional CE industry.  In the pursuit of

There’s a content tsunami out there. 91% of companies are producing more content, but only 30% have a defined buyer journey that motivates this content.   The result is that a ridiculous amount of content is

“Sure we could have done it ourselves, but it would have taken us two years. And, that would have resulted in a lot of lost revenue. You guys got it done in six months.”  That’s