If we build it, they will come… This is the PLG (product-led growth) story. Here’s a little secret: the PLG model is more human-led growth (HLG) than product-led growth. PLG works when product, success, and

“Sooner or later, everything old is new again” was the saying running through my mind as I interviewed Lindsay Tjepkema, CEO at Casted, about amplified marketing. “An amplified marketing strategy starts with having great conversations,”

Relationship-first leaders set their teams up to underperform. Sounds callous, but it’s true. Strong leadership begins with setting clear, actionable goals and then leveraging relationships to enable each team member to achieve their top potential.

If your experience is like mine, “breaking through the noise” to reach buyers is getting harder and harder. We are seeing companies produce great content and still feel like they are struggling to capture mindshare.

Growth mindset is not enough. Because one alone cannot achieve business excellence. This is a lesson I was introduced to early in my career. But it took me years to figure it out. Six months

Your ego has many costs.   For sales and customer success teams, the biggest cost is revenue. The more you make your conversations about you, your company, and your product, the more you will lose new

From her first sales job to a CRO role for a Series D, B2B SAAS company in four years. How did that happen? How did that happen in such a male-dominated field? “As a consultant,

We are on the cusp of recession — if we are not already in one — so what is a sales leader to do? We have to stay focused on what we can control. A

The temptation to sell on ROI is understandable. Upwards of 60% of sales end with a “no” decision because buyers don’t see enough value in making a change. The status quota is a formidable obstacle.