I had a verbal altercation on Christmas Eve. It was a valuable reminder that the “flight or fight” response wired into our brains is toxic. I was on my usual running route that morning. I

“It is now cheaper to build your own audience than to sponsor. But to stand out, you need to find a niche that a group of people really cares about, and go deep on that

“I’m not sure Winalytics is a fit for us, but I’m glad to talk if you feel there is a fit,” emailed a VP of Sales whose CEO has expressed interest in partnering with us.

To build a culture of service to others, focus on personalization. Anyone who has ever volunteered with teens on soup lines will know exactly what I mean. One type of teen will show up on

“We should always be pushing ourselves and our customers to grow and do better,” is how Marci Trares, VP of Customer Success at Activator, opened our conversation about the Customer Success (CS) team’s role in

“I delete hundreds of emails every day, but I responded to yours. So, let’s get going.” That is how the CEO of an industrial automation company began a meeting with me at a recent  conference.

I am a 2nd degree black belt. I got there by always checking my ego at the dojo door. I started karate at 47 to have an activity I could do with my then 7-year-old

“The best marketing strategy is helping people,” says Daniel Cmejla, VP of Community and Brand at Chili Piper. “Since we are all wired for connection, one of the easiest ways to help is to support

Last week, I was in a closing call with a new enterprise client. At one point, the Director of North American Sales, who was part of the buying group, broke into this huge smile. “I