Insights
Engagement Highlights – Accelerated the ‘land’ motion for initial sales by getting prospects to clarify phase one, phase two, and phase three priorities – Accelerated the ‘expand’ motion by elevating customer success conversations to a
Engagement Highlights – ABC Fitness partnered with Winalytics to strengthen demand in SMB and mid-market gym segments. – The team refined value propositions, buyer maps, and customer stories by segment. – Messaging became more relevant,
Engagement Highlights – Verana Health shifted from broad data-led messaging to a buyer-centric approach. – The team tailored stories and content by role, use case, and buyer goal. – Sales and marketing alignment made real-world
Engagement Highlights – Strengthened go-to-market execution while expanding through acquisitions. – Clarified value messaging across a broader product suite. – Built role-specific playbooks for sales and account teams. – Delivered targeted training to improve execution
Mike Sweet
Engagement Highlights – Credo wanted to drive growth by shifting to a consultative selling approach – Discovery call conversion went from 27.5% to 35% – Forecast accuracy on late stage pipeline went from 39% to
Mark Guthrie
Engagement Highlights – Co-developed value-driven sales playbook and shared coaching approach across a team of 10 regional managers and 75 front-line sellers – Accelerated adoption of a “trust advisor” sales approach across the entire Government
Bobby Gaudreau
Engagement Highlights – Strengthened sales process and qualification across the team. – Shifted sales team from a culture of “feature dumping” to “selling on fit” – Raised average sales bookings per rep by 15% in
Drew Magiozzi
Engagement Highlights – Developed a value driven messaging and a buyer qualification framework focused on the critical goals that support deal closes – Improved 1st call to closed won conversion from 10% to 18.7% through
Adam Goldberg
Engagement Highlights – Moved team from “spray and pray” email blasts to disciplined prospecting with agile campaigns focusing on a single message, buyer role, segment – Increased number of monthly 1st calls by 61% in
Mark Atkinson
Engagement Highlights – Shifted team from selling a transformational product to qualifying buyers around critical training goals and mapping product to these critical goals – Helped sales team surpass a budget goal of doubling sales
Gary Fortier
Engagement Highlights – Shifted the go-to-market team from a focus on leading with product to a focus on anchoring on buyer-defined goals and impacts – Seven months into partnership, Ready Education had its best Q1
Phil Charland
Engagement Highlights – Integrated five different sales teams into a single, high-performing sales organization – Shifted from a product-driven to a value-driven selling approach to differentiate from competitors, increase cross-selling across product lines and deepen