Insights
Jonathan Bowman
Engagement Highlights – Developed a value playbook to connect persona-based use cases to an enterprise-wide platform value proposition – Increased expansion pipeline by $1M in 90 days, a 50% improvement – Accelerated time-to-productivity for 2
Charlie Chung
Engagement Highlights – Supported best two sales quarters in company history within six months of engagement – Bridged Sales and Marketing to establish an enterprise positioning playbook across four different business use cases (leadership, onboarding,
Russ Jackson
Engagement Highlights – Crafted a personalized value playbook linking persona-based approaches to an encompassing enterprise platform value proposition. – Achieved a 50% expansion pipeline increase, adding $1M value in 90 days through targeted strategies. –
Damian Jones
Engagement Highlights – Developed a consultative selling process and playbooks that empowered the sales team to engage in strategic, value-based conversations that were tailored to each client – Implemented playbook-based training to equip the sales
Phil Charland
Engagement Highlights – Supported 23% year-over-year growth from $40M+ revenue base – Invested ~$125k to secure ~ $3M in 2023 incremental sales revenue – Developed buyer personalization playbooks to foster positioning alignment across the marketing,
Karen Hundley
Engagement Highlights – Successful integration of 40 sales team members from 5 diverse sales teams around a common positioning framework and shared sales strategy and process – Regular one-on-one meetings and a skills coaching program
Kiwon Chang
Engagement Highlights – Full adoption of a value-based selling approach by highly tenured sales team that had each developed their own individual habits and practices – Created shared sales playbooks for discovery, positioning, and qualification.
Bobby Gaudreau
Engagement Highlights – Developed a new positioning strategy to support an elevated product shift focused on customer data platforms and multi-channel marketing. – Developed sales, demand generation, and account management playbooks to help each revenue