Engagement Highlights – Moved team from “spray and pray” email blasts to disciplined prospecting with agile campaigns focusing on a single message, buyer role, segment – Increased number of monthly 1st calls by 61% in
Engagement Highlights – Credo wanted to drive growth by shifting to a consultative selling approach – Discovery call conversion went from 27.5% to 35% – Forecast accuracy on late stage pipeline went from 39% to
Engagement Highlights – Shifted team from selling a transformational product to qualifying buyers around critical training goals and mapping product to these critical goals – Helped sales team surpass a budget goal of doubling sales