Success Stories
Engagement Highlights – Developed a new positioning strategy to support an elevated product shift focused on customer data platforms and multi-channel marketing. – Developed sales, demand generation, and account management playbooks to help each revenue
Engagement Highlights – Full adoption of a value-based selling approach by highly tenured sales team that had each developed their own individual habits and practices – Created shared sales playbooks for discovery, positioning, and qualification.
Engagement Highlights – Crafted a personalized value playbook linking persona-based approaches to an encompassing enterprise platform value proposition. – Achieved a 50% expansion pipeline increase, adding $1M value in 90 days through targeted strategies. –
Engagement Highlights – Verana Health shifted from broad data-led messaging to a buyer-centric approach. – The team tailored stories and content by role, use case, and buyer goal. – Sales and marketing alignment made real-world
Engagement Highlights – ABC Fitness partnered with Winalytics to strengthen demand in SMB and mid-market gym segments. – The team refined value propositions, buyer maps, and customer stories by segment. – Messaging became more relevant,