Success Stories
Engagement Highlights – Credo wanted to drive growth by shifting to a consultative selling approach – Discovery call conversion went from 27.5% to 35% – Forecast accuracy on late stage pipeline went from 39% to
Engagement Highlights – Developed a new positioning strategy to support an elevated product shift focused on customer data platforms and multi-channel marketing. – Developed sales, demand generation, and account management playbooks to help each revenue
Engagement Highlights – Full adoption of a value-based selling approach by highly tenured sales team that had each developed their own individual habits and practices – Created shared sales playbooks for discovery, positioning, and qualification.
Engagement Highlights – Supported 23% year-over-year growth from $40M+ revenue base – Invested ~$125k to secure ~ $3M in 2023 incremental sales revenue – Developed buyer personalization playbooks to foster positioning alignment across the marketing,
Engagement Highlights – Crafted a personalized value playbook linking persona-based approaches to an encompassing enterprise platform value proposition. – Achieved a 50% expansion pipeline increase, adding $1M value in 90 days through targeted strategies. –
Engagement Highlights – Developed a consultative selling process and playbooks that empowered the sales team to engage in strategic, value-based conversations that were tailored to each client – Implemented playbook-based training to equip the sales
Engagement Highlights – Developed a value playbook to connect persona-based use cases to an enterprise-wide platform value proposition – Increased expansion pipeline by $1M in 90 days, a 50% improvement – Accelerated time-to-productivity for 2
Engagement Highlights – Strengthened go-to-market execution while expanding through acquisitions. – Clarified value messaging across a broader product suite. – Built role-specific playbooks for sales and account teams. – Delivered targeted training to improve execution
Engagement Highlights – Verana Health shifted from broad data-led messaging to a buyer-centric approach. – The team tailored stories and content by role, use case, and buyer goal. – Sales and marketing alignment made real-world