If you are on a sales or GTM team, like it or not, buyers are now in charge! To create engagement and deal momentum, you have to put your buyers and their goals first. So,

A hyper-personalized buyer experience is typically associated with B2C companies and the consumer journey. No longer. It has become equally important for strong B2B growth. I recently spoke to Pouyan Salehi, the co-founder and Chief

Yes, you can really engage your buyers in 10 seconds. But it requires preparation and practice! Create four different “10-Second Commercials” on “Why” buyers should talk to you.   The big market problem you solve for

“It’s not my job to prospect. It’s my job to work deals.” Really?! I have heard that from way too many AEs as well as sales consultants. There’s been quite a bit of chatter debating

Keeping leadership teams aligned on growth goals and priorities has become a lot harder.  The pace of competition, virtual work, and geographically dispersed teams all create friction. I recently spoke to Gary Fortier, Chief Executive

Product-driving selling is an incredible annoyance to buyers, but appears to be alive and well. That is, at least judging from several recent vendor experiences. At Winalytics, like so many of you, we have been

There is one simple reason more of your buyers and customers do not engage. The content and stories you share do not speak to their personal needs and goals. Content too often is developed as

Many B2B companies miss the opportunity to start buyer personalization right on their website.  Karol Hernandez is solving this problem for SEAM Group. She knows, per Salesforce research, that 72% of B2B buyers expect a

“We can’t do personalization at scale.” I hear that all the time. And at first blush, it feels like it makes sense.   It’s hard to “personalize” sequences when an SDR touches hundreds of prospects every