Insights
Aaron Verasammy
Every sales leader wants to coach more. Few have enough time. Aaron Verasammy, Chief Sales Officer at Meevo, believes AI changes that equation, not by replacing managers, but by helping them focus their coaching where
Mark guthrie
Every sales leader wants to coach consistently. The challenge isn’t knowing coaching matters, it’s finding the time to do it well. Mark Guthrie, sales leader at Verisk, believes AI can dramatically reduce that burden by
Brent Keltner
Face-to-face demand generation strategies are hot right now, but there is a catch. As buyers become harder to engage with email, calls, and digital ads, many marketing teams are returning to smaller, more engaged in-person experiences.
Rebecca Schuette
Marketing: “Sales isn’t following up on the leads we’re generating.” Sales: “We would if the leads were any good.” It might be the oldest argument in B2B. But I’m increasingly convinced we’re arguing about the wrong thing. The problem isn’t always the leads. And it isn’t always the follow-up.
Most B2B sales teams sit at Level 1 of AI-assisted coaching (efficient call review) and are working toward Level 2 (targeted skill coaching). Very few have reached Level 3 (a fully owned intelligence layer), and
Kellie Weed
In demand generation, some of the most effective programs are the ones that create space for the right people to learn from one another. For Kellie Weed, Director of Marketing at QuantHub, peer roundtables are
Cece Lee
As AI-powered search becomes a larger part of the buying journey, marketers are asking a new question: How do we ensure our brand shows up in AI-generated answers? HubSpot's new Answer Engine Optimization (AEO) capabilities are giving marketing teams a new way to measure and improve that visibility.
Brent Keltner
Most marketing teams have a gap in their Answer Engine Optimization strategy. They are investing in content, website schema, and improvements that make their sites easier for AI tools to read. Those efforts matter as more users consume AI-generated summaries without clicking through to a website.
Personalization and Answer Engine Optimization (AEO) are often treated as separate initiatives. One is about creating a website experience that feels relevant to the visitor. The other is about making content easier for AI-powered search engines to discover and cite.