Marketing to sales alignment on outbound conversion activities is an often missing step in capturing those buyers who have already demonstrated interest. If you are like most marketing teams, you have hundreds to thousands of

A guided content experience for buyers creates more quality leads that convert at a higher rate. That’s the perspective of Ray Goforth, SVP of Marketing at Verana Health. She explains, “Don’t just create content to

Sales performance gains come from a commitment to continuous measurement and improvement at three levels — the market level, the team level, and the individual level. This is the approach of Adam Ellingson, Chief Sales

Almost all performance gains come from individualized skills development plans. Don’t believe me?  Have you ever tried to follow a random workout plan on YouTube? Or tried to fix your golf swing by following the

Your website is your #1 tool to capture buyer demand. However, many companies have a huge divide between their website and their digital marketing Too often buyers transition from engaging with a digital ad to

A strategic focus on capturing inbound intent through personalization is the key to successful demand-generation investments.A focus on capturing intent of in-market customers will not only transform how you engage customers but also how you

All too often, marketing leaders focus on generating MQLs through sophisticated intent scoring, but ask yourself, are you measuring the right things? Candice Mueller, a marketing leader at ABC Fitness, Aforza, Salesforce, and Oracle, argues

Teams, individual athletes, dancers, musicians, actors, and public speakers who excel all engage in regular practice and coaching routines. In previous posts, we have discussed the link between these professions and those of us who

Everyone owns the top of the funnel. It’s an old expression that needs a new definition for a buyer journey that has become 70% digital and self-directed. Let’s take a look at recent research from