It’s been a long, often lonely, journey. But I’ve found my tribe. I started my professional career as a Ph.D. social scientist doing qualitative research for a decade at Stanford and the RAND Corporation. I

There is a persistent disconnect across Go To Market teams. Does any of this sound familiar? Marketing develops branding and messaging that isn’t used by DemandGen or Sales  BDR teams set meetings that Sales views

Today will be interesting. I have to tell a CEO that “yes, he really does need to lead go-to-market strategy.” Revenue team alignment has to replace revenue team acrimony. I want to be as polite

For ABC Fitness, like many businesses, the pandemic was a do-or-die moment. Unlike other businesses, ABC used the crisis as a moment of opportunity to get better and stronger. “We took that time to really

Simple story, important insight. Your customers are the source of all truth. I was connected with a CEO working to turn around a company with a disruptive video infrastructure technology. They’d quickly gotten to $1MM

Personalization is a human skill. When we focus first on others, we do better ourselves. Few individuals demonstrate this principle in such a compelling way as Kimberly Moore, Co-founder, and CEO of Go Together. She

One simple thing sets top revenue teams apart from other teams. They get buyers to answer this question: “What is holding you back from reaching your goals?” The focus on gap discovery leads to top

“We do that already!” blurted out the VP of Marketing and VP of Sales almost in unison at a once promising $10M MarTech company.   Growth had flatlined. So, a board member asked me to answer

“In the early 1900s, sales was a trusted and admired profession,” explains Todd Caponi, author of The Transparent Sales Leader and The Transparency Sale, “so much so that President Woodrow Wilson took time to keynote