Simple story, important insight. Your customers are the source of all truth. I was connected with a CEO working to turn around a company with a disruptive video infrastructure technology. They’d quickly gotten to $1MM

Personalization is a human skill. When we focus first on others, we do better ourselves. Few individuals demonstrate this principle in such a compelling way as Kimberly Moore, Co-founder, and CEO of Go Together. She

One simple thing sets top revenue teams apart from other teams. They get buyers to answer this question: “What is holding you back from reaching your goals?” The focus on gap discovery leads to top

“We do that already!” blurted out the VP of Marketing and VP of Sales almost in unison at a once promising $10M MarTech company.   Growth had flatlined. So, a board member asked me to answer

“In the early 1900s, sales was a trusted and admired profession,” explains Todd Caponi, author of The Transparent Sales Leader and The Transparency Sale, “so much so that President Woodrow Wilson took time to keynote

I had a verbal altercation on Christmas Eve. It was a valuable reminder that the “flight or fight” response wired into our brains is toxic. I was on my usual running route that morning. I

“It is now cheaper to build your own audience than to sponsor. But to stand out, you need to find a niche that a group of people really cares about, and go deep on that

“I’m not sure Winalytics is a fit for us, but I’m glad to talk if you feel there is a fit,” emailed a VP of Sales whose CEO has expressed interest in partnering with us.

To build a culture of service to others, focus on personalization. Anyone who has ever volunteered with teens on soup lines will know exactly what I mean. One type of teen will show up on