Account-Based Marketing (ABM) can be a game-changer for B2B companies,but only when your CRM architecture is done right.  CRM architecture is the crucial element of an ABM strategy that often gets overlooked. Your CRM isn’t

In our first conversation with Meg O’Leary, CMO at Tenable, we explored how her team builds structured content journeys that personalize messaging by persona, industry, and buying stage. That foundational framework allows Tenable to meet

Sales teams often think of discovery as a single event, but good selling involves ongoing micro-discovery across the stakeholder group. That’s the approach of Aaron Verasammy, Chief Sales Officer at Meevo. After seven and a

Stricter privacy regulations from the likes of GDPR, CCPA, and others are creating new challenges for B2B marketers in measuring and tracking buyer intent.  It’s one thing to rely on cookies to monitor user behavior

Every organization wants to motivate its people and partners, but translating that intent into measurable impact requires more than good intentions; it requires a consistent, outcomes-driven approach like the one from Achievement Awards Group. Achievement

Content marketing today requires more than visibility — it demands relevance. Buyers expect personalized experiences that speak to their unique roles, challenges, and industries. We spoke with Meg O’Leary, CMO at Tenable, a leader in

Shift your battlecards from highlighting competitive features to competitive value, and you’ll start growing revenue from existing accounts much faster. Here’s the problem with traditional battlecards: they push your team into feature-pitching mode. When that

Branding isn’t just about logos or websites — it’s about aligning every team that touches the customer journey around one unified value story. This is the approach of Alex Rumble, Chief Marketing Officer at HTEC.

If you want to drive expansion, get your sales and success aligned with customer success. That’s the view of Bobby Coy, SVP of Enterprise Sales at C-4 Analytics.  For Bobby, your growth doesn’t just come