Personalization is essential in modern B2B sales, but doing it at scale requires an innovative approach.  “The trick,” says Lee Robinson, VP of Global Sales Mid-Market at ABC Fitness, “is not to jump to individual

Buyers couldn’t care less about your product.  That is, unless you can quickly and clearly explain how it helps them achieve something meaningful. That’s the philosophy of Sophie Cheng, SVP of Product Marketing at Sinch.

Imagine if your website could predict your prospects’ next step, transforming every visit into a personalized journey from start to finish.  6sense harnesses the power of intent signals to deliver personalized, real-time website experiences that

It’s one thing to have a great product. But it’s another thing entirely to have your full team living and breathing your brand. When every person in your company becomes an evangelist for your brand,

Companies that invest in multi-threaded customer relationships grow faster, but multi-threading occurs at several levels. Multi-threading leads to consistently higher renewal rates, stronger profitability, and more defensible revenue streams. It’s not just a nice-to-have —

It’s easy to fall in love with the aesthetics of a brand — bold colors, clever messaging, and a shiny new website.  But for Lauryn Warnick, Founder & CEO at Villain Branding, the real work

With the buyer journey now 70% digital, B2B companies need to offer self-directed discovery to speed decision-making.  Modern B2B buyers prefer to explore solutions on their own terms. They want content that speaks directly to

Customer stories are your most important kind of content, but many marketing teams struggle to produce enough high-quality customer stories. As Jamie Gier, CMO at Dexcare, explains, “If you want to consistently capture your customer

All account-based expansion starts with a commitment to multi-threading. While this may seem obvious, implementing it effectively can be challenging. “Too often account managers get overly focused on a single buyer,” says John Hope, CRO