Customer stories aren’t “nice to have” in B2B marketing — they’re the fastest path to trust. Because no matter how strong your positioning is, a real buyer wants to know:“Has this worked for someone like

In a world of AI Overviews, ChatGPT, and zero-click search, a lot of B2B marketing teams assume SEO is losing its power. Tom Shapiro, CEO of Stratabeat, argues the opposite. Google SEO is still highly

HR leaders today want more than point solutions. They’re looking for partners who can deliver faster hiring, stronger retention, better experiences, and do it all while managing cost pressures. That’s why we’re getting ready to

AI is everywhere in revenue conversations right now. Leaders feel pressure to “do something with AI,” compare models, and chase the next big release. Dan Geller, Chief AI Officer and Co-Founder of SherpasDurden, sees a

There’s no shortage of intent data in modern go-to-market teams. In fact, the problem is the opposite: everyone has more signals than they can possibly interpret. A few examples you probably recognize: Signals like these

In today’s crowded benefits landscape, every buyer wants to see you understand them from the moment they enter your website.That’s the way Ray Goforth, SVP of Marketing at Take Command, sees it. “Generic messaging in

By Kristen Moore, CMO & Brentt Brown, VP of Innovation and Partnerships, Mursion In a talent landscape where people’s ability to collaborate and influence drives business results, marketing needs to orchestrate layered messaging across the

Many organizations assume that once a buyer engages, they will naturally move from awareness to purchase.As Jenn Denfield, Director of Marketing, and Sujay Darji, Director of Sales at Emergenetics International, explain, that rarely happens on

In today’s K–12 landscape, district and school leaders are being asked to balance improving classroom outcomes, reducing teacher turnover, and adapting to tight budgets—all at the same time.And, as Matt Kennard, CEO of BetterLesson, says,