Playbooks

content strategy playbooks

Content Strategy

Link content to buyer value across the buyer journey
 

prospecting playbooks

Prospecting

Lead prospecting with buyer challenges and peer references
 

sales discovery process playbooks

Discovery Process

Use critical goals to engage buyers and qualify forward
 

deal velocity playbooks

Deal Velocity

Anchor on Buyer Value to Close Deals Faster and Discount Less
 

upsell and success cycle playbooks

Upsell & Success Cycle

Use Buyer Goals to Expand Account Value Quicker
 

dynamic skills playbooks

Dynamic Skills

Build performance gains with dynamic skills reinforcement